However, much of its massive growth has been over the past two years, said Stephanie Chan, an analyst at app analytics company SensorTower. The company first launched its shopping app on Apple’s store in 2014, and rebranded from its original name, SheInside, to the shortened Shein in 2015. Shein has trend-focused category pages on its website and mobile app for its “cottagecore” or “Y2K” offerings, emphasizing the retailer’s ability to fulfill consumers’ of-the-moment style desires rather than pushing a single unified asthetic.Īccording to Chinese media outlets, Shein has reached a $15 billion valuation, though the company has not disclosed exactly who all of its investors are. Shein was founded in 2008 as a self-described “B2C fast fashion e-commerce platform” targeting “Europe, America, Australia and the Middle East.” The company’s product offerings are cheap - a consumer can fill their carts with $5 handbags or a $2 tee shirts.
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